Founded by Virginia Bogetti and inspired by tales of love, culture, and harmony, Laflorería (meaning flower shop in Spanish), offers one-of-a-kind artistic floral arrangements, installations and ornamentations for editorials, storefronts, events and living spaces. The boutique service stays true to its mantra ‘arte viva’ meaning ‘art alive’, by maintaining an air of playness and elegance.

Adopting this artistic approach Laflorería builds on the concept of ‘revival’. It is a meeting point of old and new, with the metaphors of life which flowers bring forth. Much of our work alludes to classical elements and motifs while remaining light hearted, experimental and delicate yet striking. They are largely inspired by the founders’ travel adventures from her home in Argentina to Australia, England and beyond.